India, Jan. 20 -- Gulab has announced the launch of its latest brand campaign, The Good Side of Life, featuring Bollywood actor Arjun Rampal. The campaign marks a refreshed approach to communication for the brand's cold-pressed oil range, focusing on rediscovering the intention and positive aspects of everyday life rather than relying on exaggerated category claims.
Rooted in Gulab's long-standing values of purity and transparency, the campaign draws inspiration from the brand's cold-pressed oil-making process, which uses traditional wooden ghanis. This slow and deliberate method helps preserve natural aroma and flavour while meeting the growing preference for minimally processed essentials. The process also serves as a metaphor for the campaign's broader message that slowing down and choosing with intention can bring greater balance to everyday life.
Shot in lived-in, everyday environments, the visual focus remains on presence rather than performance, encouraging viewers to recognise value in what already surrounds them. Through this approach, the campaign positions Gulab as a subtle, unobtrusive part of daily life, associated with ease rather than instruction.
The narrative also reflects the idea that progress does not always require constant change and that comfort can exist without compromise.
Arjun Rampal's association adds strength to the narrative. Known for his composed and grounded presence, the actor brings an understated authenticity that aligns naturally with the campaign's tone. Commenting on the association, he said, "What drew me to this campaign was its simplicity. It doesn't instruct or overexplain, but reminds you to notice what already feels good in life, including the food we choose and the decisions we make every day."
Speaking further about the campaign, Dishit Nathwani, Director and CEO of Gulab, added, "At the heart of the campaign is the belief that good choices don't need to be loud or announced. They should fit naturally into everyday life. Gulab is becoming a part of people's daily routines rather than something that sits on their kitchen shelf."
The film is now live across Gulab's digital platforms. It serves as a gentle reminder that not every moment needs acceleration or improvement; sometimes, slowing down and appreciating what is already good is enough.
About Gulab
https://shopgulab.com/
Founded in 1966, Gulab began as a small oil mill with a focus on delivering edible oils in their purest form. Over the years, the brand has grown into a trusted name, offering a wide portfolio that includes groundnut, sesame, mustard, and coconut oils. With a presence across cities such as Ahmedabad, Mumbai, Bengaluru, Surat, Rajkot, and Indore, Gulab continues to evolve while staying rooted in its core belief of quality and care.
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